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Tuesday, February 14, 2017

Geotagging and the Risks

There can be risks to sharing personal photos from your work-related cell phone device. The cell phone has become the number one device for taking pictures of family, friends, social events as well as business events.  Which poses the question how dangerous is it to store all of our pictures on our handheld devices. Social media and advertising agencies want to collect as much data about people as possible to learn our habits, like, and dislikes.  They want to know our location, for example where we eat drink and more or less socialize.  This type of information build demogragraphs that may be used to promote commercial products to the public but more specifically to you as an individual.

So let's take look at it a different sense, in the terms of security to your business, or the company you work for.  How are terrorist groups or business competitors tracking your daily movements to gain some kind of competitive edge?  Will they use this information for good or evil?  This, of course, would be a case by case scenario.

So back to the risk of Geotagging when it relates to photos.  Smartphones have e built-in GPS features so every time you take a picture the photo is embedded with a geographic location marker (latitude, and longitude).  Phones also have the capability to track your movements daily weekly, and so forth when the GPS feature is activated on your smartphone device.  Have you every been out to a restaurant, and all of a sudden you get a pop-up message asking you to rate the restaurant through social media?  So when you take a picture, that picture is marked with a time, and location.  So just think about the times you traveled for business and left your home unprotected.  This can be a significant concern for executives that travel frequently, and leave family behind. 

How do you protect yourself, and family?  How do very important members of businesses organizations protect their privacy, and reduce the risks to security leaks?

1. Turn off the GPS feature on your phone when it is not needed.

2. Use your business phone for business only.

3. Offload pictures to a cloud-based storage as soon as possible.

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